Title Promotion through Book Crossing

"... A publisher left more than 200 free books across Dublin at the weekend to encourage more children to read.
Copies of The Most Beautiful Letter in the World written by Fair City actor Karl O'Neill were left on buses, the Dart, playgrounds, park benches and libraries.
The O'Brien Press is the first publisher in Ireland to embrace the 'book crossing' craze to promote its titles.
The phenomenon began in the US in 2001 by people who wanted to share books they had enjoyed.
Bestsellers were left in public places for the public to read and then distributed again." - Irish Daily Mirror -